Q1 2024 UK Drawing & Coloring App Trends on Unified Platform

As the first quarter of 2024 comes to a close, Sensor Tower provides a snapshot of the Drawing & Coloring app category's performance in the United Kingdom. The data, encompassing both iOS and Android platforms, highlights user trends and app popularity.

Color by Number：Coloring Games saw its downloads peak in mid-February with over 20K, before winding down to 12K by the end of March. The app's weekly active users (WAUs) followed a similar trajectory, starting strong at 122K and dipping to 99K. Revenue trends fluctuated, with a notable rise in early February reaching approximately $10K.

Disney Coloring World experienced a steady revenue trend, with a slight peak to $7.6K in mid-February. Downloads for the app reached a high of 4.9K in mid-January and slightly increased from 3.5K to 4.3K in the final week of March. The WAUs showed consistency, with a modest increase from 6.1K to 7K.

For Sandbox - Pixel Art Coloring, revenue saw a gentle rise towards the end of March, achieving nearly $5K. Downloads began at 4.2K in January and saw a small climb to 3.2K in March. The app's WAUs presented a more significant shift, starting at 258K and concluding the quarter with 254K.

The app Coloring Games for Kids 2-6! maintained a consistent download range between 5.3K and 7.6K, with active users hovering around the 30K mark throughout the quarter. Revenue displayed a notable increase in late February, reaching $5.5K.

Lastly, Cross-Stitch World showcased modest performance with downloads staying under 100 for the majority of the quarter. Active user counts remained stable around the 1.1K to 1.3K range. Revenue trends saw minor fluctuations, ending the quarter at about $3.4K.

For more detailed insights and data on app performance, Sensor Tower's platform offers a comprehensive view of the market trends and user engagement.